feliciA chamberlain

Creative Design Technology Lead: Design Systems, Mobile, Content, Product, UX, CX + Visual Design

Producing innovative design technology solutions for design systems, web and mobile applications, and the user (UX), customer (CX), and developer experience (DX).


feliciA at kirkwood in a light blue schoeller coat and giro helmet standing in front of the cirque at kirkwood mountain resort. split screen of computer with olympic skier posing with official olympic clothing gear to represent team USA during the winter olympics and the code being written to engineer the design into the enterprise system.
Focused on creating high-performance, accessible, and inclusive digital products

In a world that is seeking Unicorns

I AM

CREATIVE TECHNICAL CONCEPTUAL A STORYTELLER AN ADVOCATE A PROBLEM SOLVER

technical creative work environment

A Technical Creative. I actively bring together cross-functional teams to optimize for stable, secure, consistent, engaging, context-aware and WCAG 2.1 AA, AAA accessible experiences.

I am a versatile Lead UX Design Technology Specialist with a strong foundation in UX architecture, design systems, and interaction design, complemented by a broad understanding of design and development disciplines.

I consistently develop and implement engaging, award-winning end-to-end products across diverse scales, industries, and complexities.

My ability to quickly grasp product, design, engineering, and business needs is enhanced by my background as an award-winning designer, interactive developer, mentor + educator, and UX leader.

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Content Concept, Design, Strategy, Production & Implementation

I blend deep specialization in Adaptive UI Infrastructure with broad expertise across the product lifecycle. This allows me to drive quality at scale, leveraging enterprise technologies for continuous delivery.

Whether architecting foundational design systems or diving into the nuances of creative treatment, my approach is always grounded in the core tenets of impactful UI/UX and foundational systems that adapt to technology needs.

Product Strategy
UX/UI Research
Visual Design
Interaction Design
Writing & Content
Accessibility WCAG AA
Prototyping
Full Stack Dev
PRODUCT, MOBILE, DESIGN SYSTEMS & UI ADAPTIVE ARCHITECTURE

Selected Work

Product Design: UX/UI

dev tools design

UX UI UE: Flutter Dart DevTools

Creating the Google Flutter DevTools Experience

Creating a successful suite of tools for the Flutter developer experience with a fresh look, feel and user experience. It is used to develop applications for Android, iOS, Windows, Mac, Linux, Google Fuchsia and the web using Dart.

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Product UX UI UE: Fraud and Abuse Management System

Designing the all new Amazon's Trust, Safety, Fraud, and Abuse Platform

Designing the next generation of tools and systems for operational excellence and delivering results in detecting fraud prevention. The goal is to identify and prevent harmful fraud before it has a chance to be published on Amazon's various businesses. This new suite of tools is designed to serve all Amazon businesses and modes of operation.

View Case Study

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Design Systems

Global Design System and UI Toolkit

Unifying Assetmark's Wealth Management Platform

A unified design system for all of Assetmark's products, apps, services, and brands. This case study outlines the transformation of AssetMark’s flagship platform through a comprehensive design audit and the implementation of a unified design system and foundational UI Toolkit.

Case Study WIP 2026

Visual Design Systems: Markforged Additive Manufacturing

Standards for streamlining and unifying design and development patterns.

Design principles to inform and guide all Markforged brand applications. Providing structure and direction for the unique qualities that differentiate and grow the business. Visual communications tenets and strong color, typography, and illustration style was created to consistently shape the trajectory of the brand’s outward expression.

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Mobile Design

UX, UI, Prototyping: Amazon Kindle Vella

Designing the Author Trust Experience for Kindle Vella

Amazon’s Kindle Vella was launched as a mobile-first experience in 2021. It focuses on the growing market for episodic stories that unfold as larger narratives over time. Authors have more opportunities to interact and directly engage their readers with tools like discussions and forums, allowing readers to help shape the episodes.

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UX, UI, Prototyping: Macy's AR Mobile App

Creating the Mobile Augmented Reality Experience

Allowing mobile users to virtually try on more than 1,000 cosmetics products using AR. They can also search and select locations nationwide for specific brands and inventory to try virtual and/or try-on via in-store digital mobile beauty displays.

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UX, UI, Prototyping, Visual Design: Uber AutoKnow Mobile App

Design proposal for the AutoKnow Mobile App Vehicle Vitals Experience

This mobile app helps Uber drivers maintain their vehicle's health and tracks vitals like tire pressure, oil temperatures, fluid levels, battery health, amber alerts, and more. These features are for drivers using gasoline powered vehicles, offering another layer of safety and peace of mind for drivers in unfamiliar communities. It works with Google Maps and can communicate with various authorities, authorized third parties, and selected friends and family to ensure safety. Imagined as another tool to keep drivers informed and to protect from fraud and harm.

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Digital Design

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Video Production and Motion Design

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Typography

Visual Design: Hackathon and MacysAPI

Macys Tech Hackathon Branding

Visual design and branding for national representation at hackathons. Macy's Hackathons were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized in a crowd.

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Branding Design

you matter. we notice.

Visual Design & Copywriting: Employee Engagement Branding

Macy's Corporate Visual Design

I was the visual designer brought in as part of a lean outreach team to create an internal recognition program. This Lean Team was focused on employee engagement recognition for cross-functional teams spanning the entire corporation and all locations. Pilot program was for Macy's Tech.

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Selected Art & Design

Illustration and Sketches

Photography

fashionista looking at her phone with photographer at her high pump heels

Fashion Photography

Compassion + Fashion

I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.

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Public Projects and Volunteering

greek legends mural minotaur

Art on a Large Scale

Greek Legends Mural

I teach art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.

See Mural Project
macys bag hunger

Bag Hunger Branding and Collateral Design

Feeding America: Bag Hunger helps food banks nationwide

An annual food drive organized by Macy's and Bloomingdale's employees of nationwide collections in an effort to"Bag Hunger" for children and their families. Bag Hunger benefits many affiliates of Feeding America, the largest domestic hunger-relief charity in the United States.

See Design Project
jingle and mingle

San Francisco Children of Shelters Fundraiser Poster Design

Jingle and Mingle: Benefiting homeless children of San Francisco

An annual wreath auction organized to benefit San Francisco's Children of Shelters programs to create opportunities and provide educational funding for many of the city's 5,000 homeless kids because without these changes, they will potentially stay homeless for life. They provide tutoring, art supplies, music lessons, field trips, summer camps and more to let kids be kids.

See Design Poster

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10+ years of design experience launching products, marketing campaigns, editorials, illustrations, motion graphics, design consulting, art direction, and identity branding

ANdroid logo
Jetpack Compose logo
android studio logo
google logo
flutter logo
dart logo   DevTools
amazon logo
amazon KDP logo
amazon logo
kindle logo
macys logo
Bloomingdales logo
Genentech logo
oracle logo
netsuite logo
symantec logo
symantec logo
willow logo
Masimo logo
nutu logo
embassy suites logo
Monster Cable logo
nasa logo
reading rainbow logo
myCalpers logo
CalPERS logo
assetmark logo
markforged logo
Academy of Art logo
cos logo
tahoe heritage foundation logo
sharrow logo
planbike logo
sf magazine logo
tahoe magazine
                                logo
reno news and review logo
buffalo news logo
buffalo spree logo
ub logo
exhale logo

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Writing


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I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

Here's some of what I'm listening to.

crosswalk shot across from the sfmoma with painting that reads think outside the building.