Producing innovative design technology solutions for
design systems, web and mobile applications, and the user (UX), customer (CX), and developer experience (DX).
In a world that is seeking Unicorns
As a T-shaped Design System Architect, I blend a deep specialization in design systems and UI infrastructure with broad expertise across content strategy, product design, illustration, branding, and interactive development. This unique combination allows me to drive quality design and development at scale by leveraging enterprise technologies for continuous delivery across diverse domains, including mobile, e-commerce, digital experiences, internal tooling, and compliance.
My work extends across all phases of the design and product lifecycle, focusing on architecting foundational design systems that enable efficiency, consistency, and a seamless user experience. I believe that a solid, in-depth understanding of fundamental design principles is key to impactful UI/UX, and my approach is always grounded in these core tenets, whether I'm focusing on creative treatment, visual solutions, or technical implementation.
I dive deep into understanding user needs and business goals, engaging stakeholders to define the strategic vision for design systems. My focus is on operationalizing design excellence in the ever-evolving landscape of web, app, IoT, and new media devices, ensuring that every touchpoint delivers both exceptional functionality and delightful user experiences.
Providing solutions and a workflow to enable authors to better flag their published manuscripts for abuse and equip them to report instances of fraud.
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Designing the Flutter Inspector Layout Explorer Experience for integration into the new Flutter DevTools
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Creating a successful suite of tools for the Flutter developer experience with a fresh look, feel and user experience.
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Curated beauty products delivered to your door! Product UX Design Engineer for the first monthly subscription-model beauty experience and product launch.
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Designing the next generation of tools and systems for operational excellence and delivering results in detecting fraud prevention. The goal is to identify and prevent harmful fraud before it has a chance to be published on Amazon's various businesses. This new suite of tools is designed to serve all Amazon businesses and modes of operation.
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Harnessing Machine Learning and AI to streamline decisions, to flag issues, and to evaluate user generated content for review. Creating the operational teams' end-to-end workflow of tools and systems to evaluate fraud and take action on human-centered review.
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Amazon’s Kindle Vella was launched as a mobile-first experience in 2021. It focuses on the growing market for episodic stories that unfold as larger narratives over time. Authors have more opportunities to interact and directly engage their readers with tools like discussions and forums, allowing readers to help shape the episodes.
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Allowing mobile users to virtually try on more than 1,000 cosmetics products using AR. They can also search and select locations nationwide for specific brands and inventory to try virtual and/or try-on via in-store digital mobile beauty displays.
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This Macy’s app helps the in-store shopper by briding the gap between digital & physical shopping experiences.
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This mobile app helps Uber drivers maintain their vehicle's health and tracks vitals like tire pressure, oil temperatures, fluid levels, battery health, amber alerts, and more. These features are for drivers using gasoline powered vehicles, offering another layer of safety and peace of mind for drivers in unfamiliar communities. It works with Google Maps and can communicate with various authorities, authorized third parties, and selected friends and family to ensure safety. Imagined as another tool to keep drivers informed and to protect from fraud and harm.
View Case StudyVariety of style and versatility of designs and interactions for Product, Apps, Mobile, Web, Branding, Interactive and Digital Design. Visual, Corporate, Internal, Credit, eCommerce, Commercial and Digital Marketing.
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A prototype of 2019 What's Happening At Macy's corporate campaigns to work around legacy framework blockers and multiple CMS systems.
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Design principles to inform and guide all Markforged brand applications. Providing structure and direction for the unique qualities that differentiate and grow the business. Visual communications tenets and strong color, typography, and illustration style was created to consistently shape the trajectory of the brand’s outward expression.
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Creating consistency, alignment, and one source of truth through the creation of a Coded Design System. The goal was to create a consistent Brand Experience at Macy’s meeting the creative, design and development needs of internal and external design teams as well as various development teams.
Read Case StudyStrategy, concept development, video editing, storytelling, motion graphics, animation, and video technology enterprise engineering for platform architecture engineering.
See Selected WorkVarious examples of creative typography and iconography for branding campaigns and logos.
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Visual design and branding for national representation at hackathons. Macy's Hackathons were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized in a crowd.
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Times are changing. So must the shopping experience and the lure of customers.
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I was the visual designer brought in as part of a lean outreach team to create an internal recognition program. This Lean Team was focused on employee engagement recognition for cross-functional teams spanning the entire corporation and all locations. Pilot program was for Macy's Tech.
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Vector Editorial Portrait Illustrations drawn using the bézier tool in Adobe Illustrator. A sample of various vector portrait styles.
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Various sketches and styles from meetings, commuting, and other quick moments with a sketchbook.
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I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.
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I teach art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.
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An annual food drive organized by Macy's and Bloomingdale's employees of nationwide collections in an effort to"Bag Hunger" for children and their families. Bag Hunger benefits many affiliates of Feeding America, the largest domestic hunger-relief charity in the United States.
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An annual wreath auction organized to benefit San Francisco's Children of Shelters programs to create opportunities and provide educational funding for many of the city's 5,000 homeless kids because without these changes, they will potentially stay homeless for life. They provide tutoring, art supplies, music lessons, field trips, summer camps and more to let kids be kids.
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DevTools
Three areas of research focusing on the intersection of art and technology in new/future applications.
Read the StatementImportant considerations of designing for different screen sizes and device types
Read the EssayUX writing and design: Employee engagement recognition for cross-functional teams
Read the CopyA long walk in the woods leads to a new understanding of the world around us
Read the Short StoryIntroduction to a series of essays on living with guns in America.
Read the IntroductionFirst impressions of a medical anatomy lab.
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