feliciA chamberlain

Adaptive UI Strategy Input and Focus Systems

Jetpack is a suite of libraries to help follow best practices, reduce boilerplate code, and write code that works consistently across Android versions, devices, and form factors.

Compose is Android’s adaptive toolkit for building native UI. It simplifies and accelerates UI development on Android. The Adaptive UI Focus Management System was created to work on all input and focus methods across all Android.

UX UI UE: Flutter Dart DevTools

Creating a successful suite of tools for the Flutter developer experience with a fresh look, feel and user experience. It is used to develop applications for Android, iOS, Windows, Mac, Linux, Google Fuchsia and the web using Dart.

Product UX UI UE: Flutter Layout Explorer

Designing the Flutter Inspector Layout Explorer Experience for integration into the new Flutter DevTools

Product Vision, UX UI: Fraud and Abuse Manuscript Reporting Tool

Providing solutions and a workflow to enable authors to better flag their published manuscripts for abuse and equip them to report instances of fraud.

Product UX UI UE: Fraud and Abuse Management System

Designing the next generation of tools and systems for operational excellence and delivering results in detecting fraud prevention. The goal is to identify and prevent harmful fraud before it has a chance to be published on Amazon's various businesses. This new suite of tools is designed to serve all Amazon businesses and modes of operation.

Product UX UI UE: Fraud and Abuse Management System

Harnessing Machine Learning and AI to streamline decisions, to flag issues, and to evaluate user generated content for review. Creating the operational teams' end-to-end workflow of tools and systems to evaluate fraud and take action on human-centered review.

UX UI UE FE: Beauty Box

Curated beauty products delivered to your door! Product UX Design Engineer for the first monthly subscription-model beauty experience and product launch.

Global Design System and UI Toolkit

A unified design system for all of Assetmark's products, apps, services, and brands. This case study outlines the transformation of AssetMark’s flagship platform through a comprehensive design audit and the implementation of a unified design system and foundational UI Toolkit.

Adaptive UI Strategy Input and Focus Systems

Strategic approach to unifying the developer and user experience across devices and form factors to leverage Jetpack Compose's declarative power and improve the focus management system for building truly adaptive UIs across all Android devices and screens.

Flutter Material Design & UI Toolkit

Worked with the Material Design team in 2019 and 2020 to create the foundation for Flutter Material framework.

Visual Design Systems: Markforged Additive Manufacturing

Design principles to inform and guide all Markforged brand applications. Providing structure and direction for the unique qualities that differentiate and grow the business. Visual communications tenets and strong color, typography, and illustration style was created to consistently shape the trajectory of the brand’s outward expression.

Design Systems: Macy's Coded Styleguide

Creating consistency, alignment, and one source of truth through the creation of a Coded Design System. The goal was to create a consistent Brand Experience at Macy’s meeting the creative, design and development needs of internal and external design teams as well as various development teams.

UX, UI, Prototyping: Amazon Kindle Vella

Amazon’s Kindle Vella was launched as a mobile-first experience in 2021. It focuses on the growing market for episodic stories that unfold as larger narratives over time. Authors have more opportunities to interact and directly engage their readers with tools like discussions and forums, allowing readers to help shape the episodes.

Visual Design, UX, UI, Prototyping: Nutu App

Nutu is a digital health platform designed to prevent Type 2 diabetes and promote healthy living. Unlike traditional apps that focus on restrictive dieting, Nutu uses an evidence-based Green Zone approach to build sustainable habits.

The Goal: To help users at risk of prediabetes lose 5–7% of their body weight and establish lifelong healthy routines using AI-driven insights and CDC-recognized curriculum.

UX, UI, Prototyping: Macy's Mobile

This Macy’s app helps the in-store shopper by briding the gap between digital & physical shopping experiences.

UX, UI, Prototyping: Macy's AR Mobile App

Allowing mobile users to virtually try on more than 1,000 cosmetics products using AR. They can also search and select locations nationwide for specific brands and inventory to try virtual and/or try-on via in-store digital mobile beauty displays.

UX, UI, Prototyping, Visual Design: Uber AutoKnow Mobile App

This mobile app helps Uber drivers maintain their vehicle's health and tracks vitals like tire pressure, oil temperatures, fluid levels, battery health, amber alerts, and more. These features are for drivers using gasoline powered vehicles, offering another layer of safety and peace of mind for drivers in unfamiliar communities. It works with Google Maps and can communicate with various authorities, authorized third parties, and selected friends and family to ensure safety. Imagined as another tool to keep drivers informed and to protect from fraud and harm.

UX UI UE FE: Responsive WHAM

A prototype of 2019 What's Happening At Macy's corporate campaigns to work around legacy framework blockers and multiple CMS systems.

Strategy & Design Production

Strategy, concept development, video editing, storytelling, motion graphics, animation, and video technology enterprise engineering for platform architecture engineering.

Interactive Motion Design Campaigns

Fashion Interactive Branding Campaigns. I combined visual, motion, and interactive design on to create compelling motion design for creative marketing campaigns with international brands and products.

Visual Design: Typography & Icons

Various examples of creative typography and iconography for branding campaigns and logos.

Visual Design: Hackathon and MacysAPI

Visual design and branding for national representation at hackathons. Macy's Hackathons were designed for both internal and external participants. Macys Tech began demoing the MacysAPI at hackathons, meet-ups, and conferences and needed a design that was easily recognized in a crowd.

Macys: Branding Experience

Times are changing. So must the shopping experience and the lure of customers.

Visual Design & Copywriting: Employee Engagement Branding

I was the visual designer brought in as part of a lean outreach team to create an internal recognition program. This Lean Team was focused on employee engagement recognition for cross-functional teams spanning the entire corporation and all locations. Pilot program was for Macy's Tech.

Illustration & Creative Direction

Vector Editorial Portrait Illustrations drawn using the bézier tool in Adobe Illustrator. A sample of various vector portrait styles.

Everyday Doodles & Sketches

Various sketches and styles from meetings, commuting, and other quick moments with a sketchbook.

Fashion Photography

I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event brought in more than 30 million dollars for local health charities in California.

Art on a Large Scale

I teach art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.

Bag Hunger Branding and Collateral Design

An annual food drive organized by Macy's and Bloomingdale's employees of nationwide collections in an effort to"Bag Hunger" for children and their families. Bag Hunger benefits many affiliates of Feeding America, the largest domestic hunger-relief charity in the United States.

San Francisco Children of Shelters Fundraiser Poster Design

An annual wreath auction organized to benefit San Francisco's Children of Shelters programs to create opportunities and provide educational funding for many of the city's 5,000 homeless kids because without these changes, they will potentially stay homeless for life. They provide tutoring, art supplies, music lessons, field trips, summer camps and more to let kids be kids.