CREATIVETECHNICALCONCEPTUALA STORYTELLERAN ADVOCATEA PROBLEM SOLVER
Content Concept, Design, Strategy, Production & Implementation
A Technical Creative. Over the past 10+ years, I’ve had roles spanning content strategy, design, illustration, experience, branding and interactive development. I strategize across all phases of the design and marketing
lifecycle utilizing the options of enterprise technologies to enable quality design and development at-scale and with continuous delivery. I actively bring together cross-functional teams to optimize for stable, secure, consistent,
engaging, context-aware and accessible experiences.
In addition to designing for print, products and websites, I’ve also taught graduate students from 2008 - 2014 Experimental Design, User Experience, and Interactive Development (html, css, js, as, ui, ux, ue, digital design, visual
literacy) at Academy of Art University and was an active member of the committee as a professional advisor to grant mid-points and MFA thesis from
2008 to 2014.
I teach for a connection with the community, for the inspired creative energy, and to press the importance of the need for strong, engaging and practical design as our technology continues to evolve and expand at its rapid
pace. Design solutions, both visual and technical, are key to accessibility and engagement.
Design and UI/UX can have a deep impact on our future. A solid, in-depth understanding of fundamentals is key to the core of UI/UX design and development. My focus on creative treatment, visual solutions and technical implementation
grounded in traditional fundamentals. This is my approach to engaging students in the ever-evolving web/app/new media world.
Curated beauty products delivered to your door! Active member of the first monthly subscription-model beauty experience and product launch. This required creating a new creative and dev pipeline to accommodate technical requirements
and refresh cycle.
A prototype of various small interactive variations on the overall user experience based on requests of meeting attendees on hearts/bubbles/envelopes experience.
Visual design for national representation at hackathons. Macy's Hackathons began in 2015 and were designed for both internal and external participants.
I was the visual designer brought in as part of a lean outreach team to create an internal recognition program. This Lean Team was focused on employee engagement recognition for cross-functional teams spanning the entire corporation
and all locations. Pilot program was for Macy's Tech.
I photographed the Compassion + Fashion event at Herbst Theatre in San Francisco and engineered the Macy's Passport Compassion + Fashion Interactive Campaign. This fashion event that brought in more than 30 million dollars for
local health charities in California.
Collection of Vector Illustrations, Web Projects, Branding, Experience Branding and more. New page content added soon. Current link takes to 2015 site.
I have taught art, design, technology, poetry, writing, and mural making for various youth and adult community programs. I tend to leave my mark on communities to bring positive, colorful vibes into our day-to-day.
10+ years of design experience launching products, marketing campaigns, editorials, illustrations, motion graphics, design consulting, art direction and identity branding