Video Content Production

For over 10 years, I've been the Subject Matter Expert for video at Macys Inc. responsible for all aspects of video for digital platforms, around 10,000+ videos and counting since 2014.

Video content, strategy, and production for various arms of the corporation. I've edited and packaged Active-Shooter Training videos for Human Resources, created flashy animated video content for the Thanksgiving Day Parade, done countless hours of rendering and editing of models wearing the latest fashions, and got earworms from RL DnS's Avicci, Martha Stewart, and Clinton Kelly's 'week of wow!' campaign which always bring back visceral memories.

video process for product videos

The first product video project was spearheaded in 2008/2009 to bring video content and in-house production for the Product Display Pages. Customers want to see the items with detail and clarity, but Macy's budget for product video wasn't a thing and the photography budget did not allow for multiple shots of products for the web. With customer's demands and a matrix of ROI, I helped spearhead the video production studio arm of Marketing and Technology.

Video content is all encompassing - from Corporate Finance, Corporate Marketing, Marketing, Product, Human Resources, Corporate Branding, Instructional Videos, Haul videos, Celebrity Chefs and cooking demos are all part of my realm. I also work on special projects with Augmented Reality video, Virtual Reality video, Shoppable video and Interactive video.

Most Viewed


Macy's Men's Fashion

Macy's Women's Fashion

Product Video

Fashion: Calvin Klein

Fashion: Tommy Hilfiger & Lauren Ralph Lauren

Corporate Branding

Celebrity Kitchen: Martha Stewart


I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

crosswalk shot across from the sfmoma with painting that reads think outside the building.