concept & code

turning complex problems into engaging experiences

feliciA is a creative technologist: a technical/creative hybrid
feliciA is an artist, a designer, an art director
and feliciA's an engineer, a developer, an educator
she's from unicorn country

about

feliciA contributes to digital, print and experience campaigns as an art director, a designer, an editor, a product designer, a developer and as an illustrator.

she also draws, designs, codes and problem-solves visual and technical front end issues as a senior front end software engineer. 

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code

feliciA's focus is on performance, accessibility, usability, aesthetics and intuitive functionality in large fast-paced environments working with global teams. Currently, feliciA is a Senior Front End Software Engineer of Marketing Content in the Custom Application Platform and Architecture Engineering division at Macy's Tech: macys.com.

see urls section for active links. link availability subject to change.

concept

feliciA is an award-winning visual designer as well as an award-winning illustrator and art director. Her eclectic interests and adaptable styles are reflected in her projects of editorial portrait illustrations, book covers, visual design, branding and more! Her work employs wit, whimsy, color, character, texture, emotion and concept.

urls

feliciA works with front-end technologies and creative ux/ui tools utilizing html5, css, javascript & within javascript frameworks and java stacks. She's both artistic and technical. feliciA is a part of the Platform Engineering and Architecture Team specializing in Marketing Content Integration and Creative Campaign Development. Below are links to active projects:


want to see more?

Check out the Instagram link Instagram link for recent sketchbook pages and everyday photography.

send a message! feliciA has a lot of projects under her belt!