Macy's H∀CKathon & API Branding

Visual Design & Branding

I was approached by Recruiting in Human Resources to create the branding for a new program at Macy's Tech. Macy's Hackathons were to be both internal and external. The logo must inspire creativitiy, while creating and promoting outside interest and public use of the MacysAPI.

sf hackathon
fc mural

Hackathons in 2015 were becoming a popular method to push new ideas and play with familiar technology in creative ways. Macy's Human Resources requested a logo that could be used in recruiting events, meet-ups, expos, conventions like Grace Hopper, and to be used for internal events.

hackathon logo on $1000 checks to winners with hack logo tshirts

When tasked to create the logo for Hackathons, I felt the design needed to be bold and simple; easy to spot in the crowded tech space of T-shirts, hoodies and laptop stickers. I wanted symbolism and simplicity. The A is distrupted in the logo but still communicates the meaning of the act. Font choice was debated, but in the end needed to be universal for all devices within Macy's. Initial designs of the Hack shirt had a new (in 2015) Twitter handle on the front of the shirt.

The back of the shirt is a play on javascript, tech, and Macy's magic marketing messages.

makeMagic(true);
is written between the shoulder blades.

And that's the magic of macy's!

fc mural

Macy's Tech Recruiting team stood out and was easily recognized in a sea of booths and faces at Grace Hopper. Some prospective candidates requested a shirt and were drawn to the H∀CK logo. I always walk to people I see wearing the shirt and say "HEY! Nice shirt!" and a reply typically includes a story about the shirt from the wearee. They usually have no idea the shirt was my idea, but it's a great feeling to see how simple design and copy can bring another smile into the day.

hackathon logo on $1000 checks to winners with hack logo tshirts
fc mural
hackathon logo on $1000 checks to winners with hack logo tshirts
fc mural
fc hackathon
fc mural

I’m open to new opportunities.

If you're looking to connect, let’s grab a coffee and chat!

crosswalk shot across from the sfmoma with painting that reads think outside the building.