Macy's H∀CKathon & API Branding
Visual Design & Branding
I was approached by Recruiting in Human Resources to create the branding for a new program at Macy's Tech. Macy's Hackathons were to be both internal and external. The logo must inspire creativity while creating and promoting outside interest and public use of the MacysAPI.
Hackathons in 2015 were becoming a popular method to push new ideas and play with familiar technology in creative ways. Macy's Human Resources requested a logo that could be used in recruiting events, meet-ups, expos, conventions like Grace Hopper, hackathon branding, and to be used for internal events.
When tasked to create the logo for Hackathons, I felt the design needed to be easy to spot in the crowded tech space of T-shirts, hoodies and laptop stickers. I wanted symbolism and bold simplicity. The A is distrupted in the logo but still
communicates the meaning of the act. Font choice was debated, but in the end needed to be universal for all devices within Macy's. Initial designs of the Hack shirt had a new (in 2015) Twitter handle on the front
of the shirt.
The back of the shirt is a play on javascript, tech, and Macy's magic marketing messages.
makeMagic(true);
is written between the shoulder blades.
And that's the magic of macy's!
Macy's Tech Recruiting team stood out and was easily recognized in a sea of booths and faces at Grace Hopper. Some prospective candidates requested a shirt and were drawn to the H∀CK logo.
